With roots going back to the ‘80s, the team behind WCL Mind were ready to be fully independent from the Mind Federation.

They needed a new brand with a visual and verbal identity that would stand out in the busy mental health sector. One that spoke to the all the communities they serve and all the types of support they offer.

After a respectable number of rounds, Allkind was born. Brought to life through its caring yet courageous brand personality, tone of voice and look and feel. The brand needed to feel approachable and bright, with serenity and softest.

Allkind are fiercely protective, a guardian that stands with people on their hardest days and their brightest. The charity offers incredible support in and around the Notting Hill area, bringing group therapy, music, art and kindness into people’s lives.