With a focus on their verbal identity, I created a new brand identity for NABS, the mental wellness charity for the advertising, media and marketing industry.

The rebrand is designed to reflect NABS’ ambition to embed mental wellness in industry culture – making their role not just supportive, but essential and front of mind.

From kick-off workshops that help figure out who NABS are and aren’t, to helping the team implement their new tone of voice, our close-knit approach created a new look fit for 2026.