Pip & Nut are proudly palm oil free – have been since day dot. And they needed to spread the word that palm oil is sneaking into products under sneaky scientific names.

Pip & Nut are the nut butter brand people look to on all things tasty and rubbish-free, making them perfectly placed to lead the conversation. My job was to two-fold. First, find their advocacy voice, then craft a campaign to spread the word. ‘AKA Palm Oil’ did just that.